Prepared for:
David Price, DP Design

RE: StoryLabs Marketting Contract

Hello David,
From all of us here at StoryLabs, we want to say thank you for this opportunity to work with you. We see what you are doing to effect ministries, and would love to help get the word out about your team. We also love the budding partnership we see between our two organizations and hope to see more and more of that as we move forward.

We would be honored to work with you and your team to help tell the unique story that’s developing through you. This MOU is really just about your marketing/conference efforts and how we can help with that. This is the main role of our Create Awareness team. The beauty of using an outside firm to help in this area is simple. You get multiple experts in the field for half the cost of a full time employee. The leadership of our organization has a track record of taking other firms in your field and growing the awareness of their existence as well as the desire to know more. We are excited to do that for you.

Here is a further look at the work we do. As always, feel free to connect with me if you have any questions. At the bottom of this is a bulleted proposal for you to see what we are offering. We hope this gives you the confidence you need in working with us.

Thank you,

Don Smith
StoryLabs, Chief Executive Officer
919-757-1378
don@storylabs.info

We Bring Your Story to Life.

Who Are We?

We are a collective of strategic thinkers, story curators, visionaries, and artisans. But our passion doesn’t lie in bringing our ideas to life. It lies in bringing your ideas to life.

You already possess all the clarity that your organization needs to move forward; it’s our job to discover how to find it and synthesize it, and see you move forward.

We Believe Our Clients Are Partners

We believe wholeheartedly that God has a unique Story to tell through your church. We believe the collective of unique churches in the kingdom somehow illustrates the fullness of the Story of God. Northwest has a part to play in the greater Story and we honored to partner with you to help discover it, and display it.

“

They took a concept and turned it into the prime communication tool to connect our 10,000 active employees and 6,000 retirees across North Carolina. From the strategic design of the newsletter to the actual interviewing and concept development work they were creative, innovative and cost effective. The writing was some of the best I’ve ever seen in my 32 year career.

I would recommend their services as marketing professionals, design gurus, interviewers, public relations specialists and project coordinators. Not only are they creative geniuses, but they have a genuine love and concern for people that is evident in their work.
Cynthia MarshallCEO of The Dallas Mavericks, Former President of AT&T - NC

“

I have worked with Don Smith (StoryLabs CEO) on the design of our last two campuses as well as various other ministry contexts. Very quickly, he helped identify the unique vision of The Summit Church and established guardrails throughout the design process to make sure the Summit story was being told subtly in these spaces. I have even used his help in on-boarding new team members and brainstorming new leadership structures.

If you are looking to design a new facility, or even make your current facility look and feel more like you, get Don and StoryLabs involved now. Their work is great and they will save you money along the way by helping you invest the right resources in the right places the first time.
Jason DouglasExecutive Pastor of Weekend Ministries, The Summit Church

“

The team at StoryLabs has been involved in multiple Eleven22 building projects as well as conferences and events that our leadership is involved in. The years of ministry experience they have, along with the years of building design, make them an incredible asset to any project. They are extremely helpful in providing clarity of vision and helping make hard budget decisions while not sacrificing the overall story the facility is communicating. I would highly recommend the team at StoryLabs to help you create your next environment. They get it.
Ben WilliamsPastor of Culture & Creative Arts - The Church of Eleven22

“

If you are looking to build or even fresh up your space, all I can say is don't skip the StoryLab. There are things that live inside of you that you may not see. This team has the ability to draw those things out and use your facility to showcase that vision. Work with StoryLabs so you don't miss the clear story God has birthed in your church.
Daniel LucasLead Pastor, Better Life Church

We Create Awareness

we create awareness.

Branding is simply how people experience “You”. How do your clients / customers / people experience you? Or better yet, how do you want them to experience you? Is there a gap between expectations and reality? Businesses and organizations often sacrifice Clarity on the alter of Creativity. In an effort to woo customers with gimmick and wow, we have forgotten how to clearly articulate the “Why”.

we bring your story to life.

Together, we will garner precise information from your vision and messaging in order to craft a comprehensive plan for an authentic application of your brand. You have a unique approach, and we look forward to bringing greater clarity and strategy to your efforts through Brand Identity Development, Brand Storytelling, Social Media, and print & digital media.

Memorandum of Understanding

StoryLabs MOU Details
Marketing Strategy and Implementation

12 month agreement for Marketing Services:
Professional Design and Marketing Strategy
• Rebrand
• New brand guidelines set
• Website Overhaul
(design fees included in price, IT backbone built by third party, but overseen by StoryLabs)
• Marketing material for print
• New Proposal and presentation templates
• Digital Proposal potentially added to new site (additional charge)
• Communications plan for sales people
• Marketing planning Matrix
• Conference Booth design
• New business cards
• New email signature files

Conference Involvement:
• Strategic advice on which conferences to involve your firm with.
• Use StoryLabs relationships to help create a way in with conference leadership
(Exponential, Summer in the Son, Story, Exponential Worship, etc…)

FEE:
$50,000 Annual Contract
($4,167 paid monthly)

* optional full payment discount $3000.24 (6%)