Prepared for:
Cyndi Lane, Lewis Clark Insurance

RE: Initial Comps – LCI Rebrand

Hello Cyndi,

So excited to be making progress on your brand. I should have your Band Guide Book for you by the end of the week. I will also have your 2nd sign available by then. It would be helpful if we could get the artwork of the brands you are highlighting on that sign.

Also, I went ahead and put up a couple options for the truck wrap. I have some tweaks being made to them. I want the By-Line to be smaller than the logo drop. But this will give you a feel for less expensive option as well as a more immersive option.

Thanks,

Don Smith
StoryLabs | CEO
919-757-1378
don@storylabs.info

We Bring Your Story to Life.

Who Are We?

We are a collective of strategic thinkers, story curators, visionaries, and artisans. But our passion doesn’t lie in bringing our ideas to life. It lies in bringing your ideas to life.

You already possess all the clarity that your organization needs to move forward; it’s our job to discover how to find it and synthesize it, and see you move forward.

We Believe Our Clients Are Partners

We believe wholeheartedly that God has a unique Story to tell through your organization. We believe your team has a unique opportunity to be a light in a dark world. LCI has a part to play in the greater Story and we honored to partner with you to help discover it, and display it.

“

They took a concept and turned it into the prime communication tool to connect our 10,000 active employees and 6,000 retirees across North Carolina. From the strategic design of the newsletter to the actual interviewing and concept development work they were creative, innovative and cost effective. The writing was some of the best I’ve ever seen in my 32 year career.

I would recommend their services as marketing professionals, design gurus, interviewers, public relations specialists and project coordinators. Not only are they creative geniuses, but they have a genuine love and concern for people that is evident in their work.
Cynthia MarshallCEO of The Dallas Mavericks, Former President of AT&T - NC

“

“When you’re trying to accomplish something big, an outside voice is invaluable. The problem is, sometimes consultants think their job is to change the client. That isn’t who Storylabs is. They didn’t come in looking to change us – their goal was to help us succeed while staying true to who we are. Really, the truth is that Storylabs wanted to help us do MORE than we thought we could do. They helped us see challenges before they became problems, encouraged us to find creative solutions, always keeping the big picture in mind. Seacoast is starting a new chapter; the team at Storylabs helped us write some great opening lines.”
Josh SurrattLead Pastor, Seacoast Church

“

I have worked with Don Smith (StoryLabs CEO) on the design of our last two campuses as well as various other ministry contexts. Very quickly, he helped identify the unique vision of The Summit Church and established guardrails throughout the design process to make sure the Summit story was being told subtly in these spaces. I have even used his help in on-boarding new team members and brainstorming new leadership structures.

If you are looking to design a new facility, or even make your current facility look and feel more like you, get Don and StoryLabs involved now. Their work is great and they will save you money along the way by helping you invest the right resources in the right places the first time.
Jason DouglasExecutive Pastor of Weekend Ministries, The Summit Church

“

The team at StoryLabs has been involved in multiple Eleven22 building projects as well as conferences and events that our leadership is involved in. The years of ministry experience they have, along with the years of building design, make them an incredible asset to any project. They are extremely helpful in providing clarity of vision and helping make hard budget decisions while not sacrificing the overall story the facility is communicating. I would highly recommend the team at StoryLabs to help you create your next environment. They get it.
Ben WilliamsPastor of Culture & Creative Arts - The Church of Eleven22

We Create Awareness

we create awareness.

Branding is simply how people experience “You”. How do your clients / customers / people experience you? Or better yet, how do you want them to experience you? Is there a gap between expectations and reality? Businesses and organizations often sacrifice Clarity on the alter of Creativity. In an effort to woo customers with gimmick and wow, we have forgotten how to clearly articulate the “Why”.

we bring your story to life.

Together, we will garner precise information from your vision and messaging in order to craft a comprehensive plan for an authentic application of your brand. You have a unique approach, and we look forward to bringing greater clarity and strategy to your efforts through Brand Identity Development, Brand Storytelling, Social Media, and print & digital media.

Lewis Clark Insurance Agency

Concept Development | Campaigns

Here. For You.

This campaign gives a feel for what we could do with this style of artwork. The tag line can be modified but adjusting the “shield” to more of a pin drop gives you a word picture and tells a story. As the brand grows and more physical locations are added, you can add more pins to the map. As you take the brand to more of a digital platform, you can add a variation of the tagline like “Here. Where You Are.”

We added some “SWAG” options and a couple variations of the sign for you to look at also.

Safety | Relief | Calm